Post by The NOW

"This year’s most successful activations did more than generate visibility through influencer attendance or social content. They became part of the festival’s fabric, contributing to the atmosphere, the rituals, and the emotional tone of the weekend itself." Thank you Forbes for featuring The NOW’s self-care activations in your piece on the rise of cultural brand relevance during Coachella 💙 Read more NOW: https://lnkd.in/e78R2z4A