Post by NewGen

"The best creators are becoming increasingly selective about what they accept, and rightly so." Our Co-founder & CEO Mike Craddock wrote for Advertising Week on why the influencer gifting model is broken and what brands need to do differently. From the tax implications now hitting creators, to the brands already building genuine partnerships that actually move the needle, it's a shift the industry can't afford to ignore. Read the full piece below. https://lnkd.in/ehw5C7FP