Post by The Marketing Millennials

92% of high schoolers' top podcast streams: social-first creators. 70% of 24-29 year olds': established podcasts. All Gen Zs, but total inversion in less than 10 years. Don't do the same thing people did to Millennials & lump them into 1 big group. Get the story on every segment in Spotify Advertising’s new Culture Next Report: The Fan Edit. Also inside: --> 1 spooky-scary category brands are still whiffing on --> What Brazilian Funk, Phonk, and aura playlists are signaling about Gen Z right now --> The the highly-receptive headspace 95% of Spotify users say they don't regret being in Swipe for the cheat sheets, and get the full report here: https://lnkd.in/eM-FNq2U #sponsored