Post by Kraft Heinz

Here’s a behind-the-scenes look at how we’re removing FD&C colors across our existing U.S. portfolio—without compromising what fans expect from our brands. This work is deliberate: ✅ We start with consumers to understand where color matters most. ✅ Then we take a clear approach—remove, replace, or reinvent. ✅ And we test at every step to ensure products deliver on taste, quality, and performance. In just one year, we’ve made meaningful progress to renovate our existing portfolio, and since June 2025, we haven’t introduced any new foods or beverages into the market with artificial colors. Read more about the work behind the products: https://bit.ly/4e34qkG