Post by Kraft Heinz

For 140 years, Heinz Beanz has held a special place in UK households — built on the taste and quality consumers know and love. More than 1.5 million cans are consumed every day in the UK alone — that’s 2.3 billion eating occasions every year! 🫘 And the brand is still growing. So, what's the secret? Staying obsessively close to the consumer. As preferences shift, Heinz Beanz shifts with them — from new formats and flavors like Heinz Beanz meals pouches, to investment in marketing, value, and quality that keeps the brand feeling fresh and relevant. This is just one example of a blueprint we're applying across our portfolio: combining the trust that comes with iconic heritage brands, with the agility and innovation to meet consumers where they are today. 140 years in, and we're just getting started.

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