Post by Joel Huttunen
Global Creative Manager at the LEGO Group
"How do we make it even MORE fun?" has been THE question for each one of us at the LEGO Group ever since the huge success that was the Formula 1 Miami Driver's Parade last year 🏎️ Well, after endless hours of meetings, building, coordinating, and bringing countless moving pieces together, last weekend at Silverstone we finally got to show everyone how. Back by popular demand, our next version gave every driver their own LEGO minicar to unleash their inner kid. And that's exactly what happened. Even the couple of initial grumps couldn't help but laugh with us. And how could you not when Mo Farah is running alongside you through the iconic Turn 18? ✨ The power of play should never be underestimated. The countless clips and memes circulating online are a testament to that. Very grateful to be a part of this hugely talented and incredible team that turned a wild vision into reality. Thank you everyone and a MEGA special thank you to Hazel Tracey, Jota Marin, Jorge Brandão, Ioana Lahr, Alexis Trinh, Erin Perkins, Jessicca Belgiovane, Fie Emilie Jørgensen, Sophie Smith, Alex Moore, Costas Syrmos, Carlo Cavallone, Nicole Taylor, Jan Macháček, Giovanni Barzon, Christian Thor Larsen, Oliver Leach, Alexis Fontana, Alexandra N'Diaye, Jack Rankin, Hannah Gillett, Sanne Bunch-Sørensen, Ida Rosendahl, Lucas Reynoso Vizcaino, Jody Crosbie, Jonatan Jurion, Pascale Kanew, Marcel Šťastný, Jay Koulias-Perez 🙌
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