Post by The International Running Expo

Name: We challenged our Event Director, Shirry Liram, to deliver her best elevator pitch ahead of this yea
Uploaded: 2026-07-09T15:26:02.702Z
Channel: The International Running Expo
Description: We challenged our Event Director, Shirry Liram, to deliver her best elevator pitch ahead of this year's event on 4-5 November at RAI Amsterdam. It quickly became clear that one lift ride simply wasn'

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We challenged our Event Director, Shirry Liram, to deliver her best elevator pitch ahead of this year's event on 4-5 November at RAI Amsterdam. It quickly became clear that one lift ride simply wasn't enough. With 200+ brands, 6,000 industry professionals, hosted buyers, product launches, athlete appearances, shakeout runs, networking opportunities and much more, there's a lot to look forward to at IRX 2026. So, she laced up her trainers and took the pitch outside. 🎥 Watch the video to hear directly from Shirry about what makes the International Running Expo the place where the global running industry comes together. 📍 RAI Amsterdam 📅 4-5 November 2026 #InternationalRunningExpo #IRX2026 #RunningIndustry #SportsBusiness #Running #Networking

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