Post by The Hershey Company

Hershey brought the hype (and the snacks) to Final Four Weekend! Reese’s took center court, bringing “Everything Happens for a Reese’s” to life. Bracket bust? Win a Reese’s. No way to lose! The Reese’s College All-Star game and Final Four Friday event brought fans together through interactive games, photo ops and of course, free giveaways. Not to be outdone, Shaquille O'Neal hosted his Big Podcast while his Shaq-A-Licious SLAMS truck rolled through Indy with interactive pop-ups and gummy surprises. Beyond the hype, we were honored to partner with Operation Homefront to celebrate the families who serve our communities. Alongside Walmart, we treated military families to a shopping spree, each one paired with a College All-Star player for a truly memorable day. Who’s already looking forward to next year?! All-Star Game Photo Credit: IndyStar #MarchMadness #FinalFour #BrandExperience #CommunityImpact