Post by The Hershey Company

As NASA’s Artemis II mission brought humanity back toward the Moon, we were reminded that exploration has always been fueled by innovation—and a little sweetness. 🍫 Hershey has been part of that journey for decades. In 1971, a Hershey’s Tropical Chocolate Bar traveled to the Moon with the Apollo 15 astronauts, engineered to perform in extreme conditions. Even earlier, a 1963 Krackel bar promotion invited fans to mail in their wrapper label and address to receive a NASA patch—an imaginative nod to the Space Race and the era’s shared spirit of ingenuity. Past, present and future—where curiosity leads, we’re proud to be along for the journey. 🌕✨ #Innovation #Legacy #HersheyHistory #Hersheys