Post by The Hershey Company

Why does snacking matter more than ever? Consumers are seeking more than just a snack. They're looking for moments of joy, connection and discovery in their everyday lives. In our latest blog, Gina Peterson, VP Category Management, and Amy Roe, VP Consumer & Commercial Intelligence, explore how trends like increased snacking occasions, meal "snackification" and demand for new flavors and experiences are fueling category growth. They also share how brands can create meaningful connections through innovation, cultural moments and memorable experiences. 🍫✨ Read our blog: https://lnkd.in/ePdbEvhP #ConsumerInsights #Snack #Innovation #RetailExpertise