Post by The Hershey Company

🎆 Fun Fact: July 4th is the #1 summer holiday for enjoying s'mores! But how do you enjoy this American tradition - are you #CampToasty or #CampGooey? 🔥🍫 In our latest blog, Katrina Vatter shares how consumer behavior, especially strong opinions on how to make a s'more, is powering a campaign built on cultural partnership, celebrity-led storytelling with Patrick Renna and in-store execution: https://lnkd.in/eP_rGcFp #fourthofjuly #smores #storytelling #partnerships