Post by The Hershey Company

Jolly Rancher isn’t just the hard candy you remember. We’re bringing those iconic, bold, mouth-watering flavors to life through gummies, ropes and freeze-dried treats. How do we build on decades of consumer love for the brand’s next chapter? CNN came to Hershey and Lancaster, Pennsylvania to find out. Watch here: https://lnkd.in/e5Bzdhjp #BrandBuilding #Innovation #ConsumerInsights #Snack