Post by The Gap Partnership

Knowing - and believing - how high and how low you can go in a negotiation is essential to achieving the best possible deal. The tiniest hint that either point could flex can undermine your outcome. In our latest film, Dr. Maximilian Ortmann from Negotiation Academy Potsdam GmbH explains what their research says about setting a clearly defined aspiration goal - the most you think you can achieve, and its counterpart - the reservation goal, the least you'll accept - AND why it's so important both are perceived as genuinely immovable. Katherine Edgecombe brings the science to life with examples of well‑intentioned but misplaced flexibility. That’s negotiation in action: grounded in science, brought to life in practice. Ready to apply this in your own negotiations? The Gap Partnership can help you negotiate smarter and grow faster. #negotiation #research #science #practice #goals

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