Post by The Gap Partnership

Name: Three is the magic number… Every good negotiator knows the importance of having a Best Alternative
Uploaded: 2026-03-26T08:06:29.305Z
Channel: The Gap Partnership
Description: Three is the magic number… Every good negotiator knows the importance of having a Best Alternative to a Negotiated Agreement - aka a BATNA. But do all negotiators know there is a perfect number of BA

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Three is the magic number… Every good negotiator knows the importance of having a Best Alternative to a Negotiated Agreement - aka a BATNA. But do all negotiators know there is a perfect number of BATNAs? In our latest film, Prof. Dr. Uta Herbst shares what the science from Negotiation Academy Potsdam GmbH tells us about this subject. Intriguingly, it challenges a common assumption - that more alternatives automatically mean more power. But analysis of more than 2,000 data points revealed a tipping point that beyond two additional BATNAs to your current solution, three in total, the costs and complexity outweigh the benefits. How does this translate to real-world commercial negotiation? Chris Kirkland takes the science and explains how to apply it practically. That’s negotiation in action grounded in science, brought to life in practice. Ready to apply this in your own negotiations? The Gap Partnership can help you negotiate smarter and grow faster. #negotiation #research #science #practice #BATNA

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