Post by The Estée Lauder Companies Inc.

Inside LA MER's Max Huber Research Labs, kelp swirls in giant kettles as the sound of the ocean fills the air—part ritual, part research. It’s here that La Mer’s iconic Miracle Broth comes to life, powered by sea-sourced ingredients, and a unique 3-4 month biofermentation process that continues to sit at the heart of the brand decades later. The Wall Street Journal's Natasha Khan takes a closer look at this fusion of innovation, craftsmanship, and research that keeps one of skincare’s most coveted formulas at the forefront of beauty. Read the full feature in The Wall Street Journal: https://lnkd.in/ewNNTfMr