Post by The Daily Pour

Last year, The Daily Pour launched the inaugural U.S. based non-alcoholic awards, specifically curated with judges who deeply understand the nuances of the American market. The vision was simple: create a benchmark on this side of the pond where brands could receive genuine, expert feedback, while providing distributors, retailers, and consumers with a reliable guiding compass through the wave of NA brands flooding the market. What we could never have anticipated was assembling the literal "Incredibles" of the non-alcoholic world. The 2026 judging panel is nothing short of extraordinary. Every single individual on this team is a force. The more you learn about them, the more inspired you will be—not just by their immense professional achievements, but by their character. These are human beings who have faced adversity, stared down challenge after challenge, and prevailed. They don’t back down; they make a plan and fight. If I were a brand founder, these are exactly the people I would want in my corner. Leading this exceptional group is our captain, Derek Brown NASM-CWC, CNC Brown. Despite navigating a deeply challenging year, Derek remains fiercely dedicated to educating, supporting, and guiding us all through the evolution of the non-alcoholic space. It is an honor for The Daily Pour to work with all of you. We are officially accepting entries through the end of June. Give your brand the feedback and recognition it deserves, submit your entry today. 👉 www.zpchoiceawards.com Derek Brown NASM-CWC, CNC LP O'Brien Lynnette Marrero Estelle Bossy Rich Buchanan Karl Franz Williams Laura Silverman John DeBary Alex Highsmith Caleb G. Abe Zarate Andrew Eisbrouch