Post by The Coca-Cola Company

Today, Footballco and Coca-Cola launch 'José vs. Mourinho,' an innovative social content series created in partnership with one of football's most iconic figures. 'José vs. Mourinho' features two different versions of José Mourinho humorously debating opposite sides of football topics in real time throughout the FIFA World Cup 2026™. Designed for a social‑first audience, this program explores a new form of sports entertainment combining human creativity and AI-powered storytelling. Made possible by Coca-Cola, the series was developed by Footballco's editorial team in partnership with next-gen entertainment studio and management company GRAiL and built with Google Cloud technologies, while working alongside José Mourinho. Built to entertain football fans with daily drops throughout the FIFA World Cup 2026™, 'José vs. Mourinho' captures the emotional contradictions of football fandom. José Mourinho said: “I have had many battles in football, but this may be the funniest one yet: arguing with myself every day. Football is emotion, instinct and passion – and sometimes fans’ emotions shift every few minutes during a match. This project is about enjoying those emotions with humor and not taking ourselves too seriously.” Episodes will be distributed through Footballco’s global football media and culture brand GOAL across TikTok, Instagram, YouTube, X and Facebook. cokeurl.com/35b4e3

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