Post by The Coca-Cola Company

Something fresh is hitting the hydration space 💥 Meet BODYARMOR FIT, our newest innovation bringing a crisp, sparkling option to sports hydration. Designed for active, everyday lifestyles, BODYARMOR FIT delivers refreshing hydration in a modern format that fits wherever movement happens. Available in a 12 oz slim can, BODYARMOR FIT marks the first time BODYARMOR Sports Nutrition has launched a sports drink in a can, offering a sparkling alternative to traditional sports drinks. The zero sugar line is debuting in five refreshing flavors, giving consumers more ways to hydrate throughout the day. The launch is supported by Fitness Never Rests, a new digital campaign featuring longtime brand partner and professional football quarterback Joe Burrow, reinforcing BODYARMOR FIT’s role in always‑on routines—from training days to everyday moments. BODYARMOR FIT is now available in-store and online across retailers nationwide.