Post by The Coca-Cola Company

Name: For 100 years in Mexico, there has always been someone keeping a Coke cold in the desert. 🏜️ Earl
Uploaded: 2026-06-24T20:31:11.507Z
Channel: The Coca-Cola Company
Description: For 100 years in Mexico, there has always been someone keeping a Coke cold in the desert. 🏜️ Earlier this month, that powerful story was celebrated with a Tribeca X Award at the 25th annual Tribeca

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For 100 years in Mexico, there has always been someone keeping a Coke cold in the desert. 🏜️ Earlier this month, that powerful story was celebrated with a Tribeca X Award at the 25th annual Tribeca Festival. And this week, it reached another incredible milestone - earning a Gold Cannes Lion in the Outdoor category. 🏆🏆 "The Last Coca‑Cola in the Desert" is a tribute to our heritage and to the small shop owners across Mexico who have kept real human connections alive for generations. We’re thrilled to see this story resonate on the world’s most prestigious creative stages. A huge thank you to our outstanding partners at WPP Open X and VML, and to everyone who helped bring this locally rooted, emotionally resonant project to life. #CocaCola #TheLastCocaColaInTheDesert #TribecaX #Tribeca2026 #CannesLions #WPPOpenX #VML

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