Post by The Coca-Cola Company

A new look. The same unstoppable Toofani (epic) spirit. As Thums Up moves closer to 50 iconic years, India’s homegrown cola unveils a bold new visual identity that is sharper, stronger, and built for a new generation that challenges the ordinary and lives every moment to the fullest. Rooted in legacy and crafted for the future, the refreshed identity brings a more dynamic and explosive brand world while staying true to the thunderous taste and confidence India has loved for decades. Here’s to unlocking the next chapter of Taste The Thunder. 🥤⚡

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