Post by The Clorox Company

This Spring, a social-first launch helped bring Clorox Scentiva to life in Canada. To build awareness and spark conversation, Clorox Canada hosted an immersive creator event designed to turn the product experience into social storytelling — giving guests fresh, shareable ways to engage with the brand and introduce Scentiva to new audiences. The approach is already building momentum, helping generate strong early buzz as Scentiva rolls out nationwide in Canada. With support across digital, social, shopper and other consumer touchpoints, the launch reflects how we are connecting with consumers in fresh, relevant ways. Visit our blog to learn more: https://ow.ly/ClZy50ZflLO #TheCloroxCompany #Clorox #SocialFirst #ConsumerEngagement #Innovation #CanadaLaunch #Canada