Post by The Clorox Company

Call it a craving, call it a trend. Either way, pickles are having a moment 🥒 That cultural craving sparked an unexpected twist, bringing together Burt's Bees and Grillo's Pickles to deliver a zesty take on hydrating lip care. Rolling out as a limited-edition, in-store exclusive at Walmart, the collection infuses the iconic beeswax lip balm with a crisp, cucumber dill edge. By tapping into a fast-growing cultural trend and translating it beyond food, this zesty collab shows how consumer-first thinking can unlock unexpected innovation and create moments that stand out on the shelf and in culture. Learn more: https://ow.ly/phFB50YPtwW #ConsumerObsession #InsideInnovation #BurtsBees #GrillosPickles