Post by The Clorox Company

This week, our Brita brand hosted an Amazon Live event with Kyle Richards, featuring a “fridge reset” that brought Brita products into a timely, relatable lifestyle moment. This activation shows how trusted customer and creator partnerships can work together to engage Gen X shoppers during one of retail’s biggest moments — and translate brand relevance into growth-focused execution. Visit our blog to learn more and watch the event: https://ow.ly/ypyO50ZcQbr #Brita #PrimeDay #AmazonLive #BrandStrategy #ConsumerInsights