Post by The Clinician eXchange

Medtech is approaching an inflection point. For years, commercialization has been driven by product expertise, relationships, and the individual efforts of field sales teams. But healthcare buying decisions have changed. Today's adoption decisions involve clinical, financial, operational, IT, and value analysis stakeholders. Yet many companies are still selling as if a single champion can carry a product across the finish line. In this clip from the latest Medtech Business Academy episode, we discuss why medtech may need to shift from a transactional mindset to a more strategic, persona-driven approach to growth. 🎥 Watch now: https://bit.ly/43eSiZ4 🎧 Listen now: https://bit.ly/4vo4ouH Do you agree that medtech is at an inflection point, or are we overestimating how much the buying process has changed? #Medyech #MedicalDevice #Commercialization #HealthcareInnovation #MedtechMarketing #MedtechSales #ValueAnalysis

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