Post by The Clinic Operator

Your cheapest ad campaign might be your most expensive one. A campaign producing £3 leads who never answer the phone looks brilliant on the ad dashboard. A £15 campaign that actually fills your consultation diary looks worse. Cost-per-lead hides this completely. The fix isn't more software — it's one spreadsheet, once a month. Match where each lead came from against what actually happened to it, and rank your sources by bad-lead rate, not volume. What clinics find when they do: bad-lead rate varies far more between ad creatives and forms than between platforms. The answer is almost never "leave Facebook" — it's "fix that one form." Free teardown of the whole audit, with the formulas, in this week's issue: https://lnkd.in/erqaVEdq #aestheticsclinic #clinicgrowth