Post by The Caviar Spoon

Veganism is “no longer only a dining trend” 🥕🍀 Food design studio Bompas & Parr has created the "world's first" vegan guest suite inside Hilton London Bankside, omitting the use of leather, wool and feathers throughout its interiors. A majority of surfaces have been upholstered in Piñatex, a leather-alternative fabric originally developed by company Ananas Anam, which is made from cellulose fibres found in waste pineapple leaves. It covers the room's slate-grey seating, bright red scatter cushions, and flower-embroidered headboard designed by artist Emily Potter. "Veganism is not just a dining trend, it has become a lifestyle choice for many and in turn, we wanted to be able to offer those who follow the plant-based lifestyle the chance to fully immerse themselves within it from the moment they walk into the hotel," explains James B. Clarke, General Manager, Hilton London Bankside. ​#brandcollaboration #cobrandedcollaboration #dontbeleftbehind #brandmatchmaker #marketingcampaign #cobrandingpartnerships #crosssalespromotion #caviarcollab #comarketing #brandcollaborationacademy #caviarmatchmaker #happycollaborating #crossmarketing #praswords