Post by The Bees - Marketing Services Group

Client: #PizzaHut Agency: SO DON’T BORE Campaign: Pizza Hut x Toy Story 5 #扭點奇兵大冒險   SO DON’T BORE is turning mealtime into playtime for Pizza Hut x Toy Story 5 campaign #扭點奇兵大冒險, featuring a new Twist Pizza, a custom MY BOX and a collection of exclusive merchandise. Here's how we brought the magic to life.   ➡️ 1/ The Idea: Food Meets Imagination Every Toy Story movie is powered by one thing: a kid’s imagination. Since Toy Story 5 doubles down on this theme, we created two signature toys to represent Pizza Hut across our two TVCs. In the Twist Pizza spot, Pizza Hut becomes a Western toy train; in the MY BOX spot, it transforms into a toy rocket. These toys act as our vehicles, taking the audience on a wild adventure through a delicious food landscape! #滋味大冒險出發    ➡️ 2/ The Local Meme: Patrick Dunn as Buzz Lightyear Actor Patrick Dunn #鄧梓峰 is legendary among local audiences as the human embodiment of Buzz Lightyear. So we brought him in to voice our TVCs as a hidden Easter egg. Netizens recognized that iconic voice instantly, sparking major organic hype online.   ➡️ 3/ The Paradox: No Spoilers Please! With the movie dropping in late June, Disney had to secretly share key plot points with us so our campaign could synchronize perfectly with the film. As massive fans, the creative team faced a hilarious crisis: we needed the details to do our job, but our inner child was screaming, "Please don't spoil the movie!"   ➡️ 4/ The Tech: 3D CG Realism Partnering with director Oggy, we went fully 3D by modelling custom CG landscapes and blending them with live-action food shots. We also collaborated with a premier CG house to faithfully recreate the Alien's signature three-eyed blinks and quirky movements. ➡️ 5/ Scope of Work ▪️ TVC / Video ▪️ Key Visual ▪️ Social Content   Creative Agency: SO DON’T BORE, one of The Bees Team: Jay Ng, Winnie Tsui, Shawn Ho, #JennyNg, #KateLi #PizzaHutHK #ToyStory5 #SoDontBore #TheBees_VideoMarketing #TheBees_SocialMediaMarketing #TheBees_Creative #Advertising #Marketing

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