Post by The Ascott Limited

🏆 The Ascott Limited was awarded Gold in the Best Digital Experience category at the CX Asia Excellence Awards 2026, which celebrate the most innovative and impactful customer experience initiatives in Asia. This accolade recognises our Ascott Star Rewards (ASR) mobile app – a unified digital platform that enables guests to discover destinations, book stays, manage reservations and access member benefits in one place. Designed to deliver a seamless guest journey, the app was refreshed in 2025 with a smarter, faster and more intuitive user experience, reducing the number of steps needed to complete each reservation and introducing new features. At its core is a recommendation engine that delivers tailored recommendations across destinations, brand experiences and accommodation, deepening personalisation and driving stronger engagement. This award reflects our continued focus on tech-forward hospitality – with technology enabling more effortless and rewarding guest experiences. Thank you to our digital experience team for continually refining our platforms, and to our guests who continue to inspire us to keep raising the bar! #TheAscottLimited #AscottStarRewards #StayRewarded #DiscoverASR #Awards #StayYourWay