Post by Thalles Ferreira

The biggest and most meaningful project in my nine years at Red Bull Bragantino. For sure. A campaign that explores all the touchpoints from both sides – Red Bull Bragantino & Red Bull Racing & Red Bull Technology, on the pitch and at the paddock, to release the first collab jersey between two Corporate Projects and the first ever between a Formula 1 x football teams.   More than 25 activations together through two entire weeks, countless contents released in our media touchpoints – both online & offline –, huge numbers of exposure and engagement, and millions of people impacted for both brands in a way to reinforce the power of the World of Red Bull. Many thanks to Michael Pozerskis, my mate and partner in crime, Bernardo Caixeta, Benjamin Ippoliti, and Andre Rocha for making it possible for us to turn this dream into something bold (the report is coming!). A special thanks for the whole dream team that turned this project into a masterclass. None of this would be possible without the right people. The Brand and Design teams that combine their creativity to make something huge are Isabella Libardoni, Igor Melega, Kaik Afonso, Greg Auchterlonie, Paul Garrett, and Gwil Harris. The entire Comms, Content, and Digital teams responsible for telling this story through our channels—and beyond—, Lucas Bettine, Thiago Kansler, Rafael Pereira, Gabriel Nicolatti, Juliana Puttini, Leonardo Roveroni, Caio Skaetta, Ari Ferreira, Lucas Zenatti, Anna Webster, Alice Hedworth, Kel Verbiest, Tessa Koster, Andy Holbrook, and Felipe Aires. The people who give all the support in making our activations and experiences happen through our matchday and at the São Paulo Grand Prix: Luiza Forghieri, João Carrasco, Bruno Di Iorio, paul hendrix, Hannah Gibbings, and the whole Sportive Team – from both sides.   Last but not least, our Product and Business Development Team—who turn this idea into a premium product for many fans, brand lovers, lovers of football, Formula 1, and people passionate about jersey culture—has access to a unique and exclusive product: Guilherme Rodovalho, Fabio Donatelli, Zanini, and Bruno Minucio. Once again, thanks from the bottom of my heart to everyone involved in this dream. To see everything that has happened in this past two weeks, a quickly jump through our channels: Red Bull Bragantino – https://lnkd.in/gm6Pk7U; Red Bull Racing – https://lnkd.in/d5Kazv-y