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Poosh reached out. They wanted to talk Coachella. The price tag? Half a million US dollars. Kristy Morris had $20,000. She negotiated anyway. And somehow ended up with Kourtney Kardashian sitting in her Brisbane medi spa. Kristy is the CEO and Founder of KAILO, a wellness brand stocked in Neiman Marcus, Bloomingdale's, and Kourtney Kardashian's gift guide. Starting with a McDonald's franchise, a Gloria Jeans, and a whole lot of hard lessons in between. In this episode we talk about: 🎙️ What franchise life teaches you about brand consistency 🎙️ How to position a brand in the most saturated category in the world 🎙️ What the Kourtney Kardashian gift guide actually cost and what it delivered 🎙️ The $159K event loss that became their best ever marketing campaign 🎙️ Why opening a cafe is actually a marketing strategy Getting your brand noticed when no one knows your name is hard. Want to know how? Comment KRISTY and I'll send you the link 👇

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