Post by Tessa Stuart

🛒 specialist supermarket shopper researcher, interviewing FMCG shoppers at point of purchase. Assessing rate of sale issues, testing innovation, testing re-brands, testing pack messaging with shoppers as they shop.

Let’s talk Cuppion. And heatwaves. ☀️☀️☀️☀️☀️☀️☀️☀️☀️☀️☀️ This innovation allows coffee shops to prepare your favourite iced drink and seal it in a can for you right there and then. I found this absurdly exciting when I saw it in action at my local Artisan Coffee Co. I could take my high quality, artisanal, personalised iced latte safely in my bag! I bought one immediately. What’s this going to do for RTD iced coffees and matchas in supermarkets? I might have bought one of those previously, but I won’t now. #personalisation #convenience #RTD

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