Post by tesa

Hugo Kirchberg didn’t stop at the tape itself. He also thought through the ideal way to use it – and added the tesa dispenser. Creating impact, then as now, starts with understanding our customers. That instinct gave its name to tesa’s own innovation award. This year, three teams won the HUGO Impact Award: 🏆 In Customer & Product: an adhesive solution that keeps foldable phone displays smooth, fold after fold, in a market moving fast toward foldables. 🏆 In Process: an AI-powered energy intelligence tool that helps run production with less electricity. 🏆 In Shaping the Future: smart labels that track shipments and monitor temperature, turning ordinary crates into connected assets. All teams came out of tesa’s approach to Tape Enabled Solutions: material, application and customer needs, thought through together instead of apart. Three winners today, one habit behind them: an idea is only as good as what it becomes. #HUGOImpactAward #Innovation