Post by tesa

The DIY market is in the middle of a real shift. Fewer people are moving, they’re improving what they already have. Energy efficiency has become a decisive factor where it once wasn’t. At the Global DIY-Summit this week in Amsterdam, senior leaders from around the world discussed how brands can create category relevance in this environment and stay visible in an increasingly digital shopper journey. As a long-standing partner, tesa was on-site with a strong portfolio, a strong presence, and a strong team. Four topics took centre stage: ➡️ Showcasing our expertise across adhesive tapes, repair, bonding, insulation, and more. ➡️ Our tesa packaging update with a more modern look and stronger impact at the point of sale. ➡️ The collaboration with Tapetenfabrik Gebr. Rasch GmbH & Co. KG - self-adhesive and repositionable wallpapers as a genuine category highlight. ➡️ And of course the direct exchange with key players, decision-makers and industry minds - which is precisely what makes this event worth coming back to year after year. What stays with people after an event like this is rarely a product sheet. It's the conversations - direct, on equal terms. This year, that included tesa CEO Dr. Kourosh Bahrami, in personal exchange with retailers and partners on the floor. And a strong tesa product range that draws on 130 years of adhesive expertise. Thanks to everyone involved for making this such a strong presence in Amsterdam. #DIY #innovation #homeimprovement Photocredits: Philipp Schröder / DIY Summit