Post by tesa

OEMs and suppliers face a tough balancing act: higher quality and durability requirements, shorter development cycles, and the need to ramp production fast. That's why partnerships matter more than ever. A recent MHP – A Porsche Company study found that 87% of global OEMs expect partnerships to grow even more important by 2028. No single team can solve that complexity alone. When materials expertise, process know-how, automation, and testing come together early, solutions move from idea to line-ready faster. This week, tesa's Auto Exterior Innovation Days united more than 90 experts, customers, and partners across our Hamburg headquarters and production site - diving deep into future exterior technologies, smart manufacturing, automation, and robust quality, testing, and simulation. Our CEO Dr. Kourosh Bahrami echoed this in his keynote: innovation moves faster when partners link their know-how from development to production. With shorter technology cycles and growing complexity, collaboration is what turns ideas into solutions that hold up at scale and that customers actually feel on the line. Many thanks to everyone who brought questions, experience, and practical challenges to the discussion. That's what the last day made tangible: how far we can go as an industry when we move forward together. #automotive #innovation #manufacturing #collaboration