Post by Terpli Inc. (acq. by AIQ)

Your purchasing team brought in a new brand. You fired the campaign. Open rate was solid. Click-through happened. Then: silence. New products have a trust problem. No reviews yet. Unknown brand. A product page that can't explain itself. Your budtender could close this in 30 seconds in-store. Online, that person doesn't exist. Terpli's recommendation flow changes the entry point. Instead of a shopper bouncing off an unfamiliar product page, they're guided through 5 questions — effect, potency, price and the new product surfaces not because you pushed it, but because it genuinely matched what they described. That's a fundamentally different reason to try something new. And it converts. New product launches aren't an awareness problem. They're a confidence problem. What's your online plan for the next drop?