Post by Terise Kettle, MBA, BSc.

What does the World Cup have to do with raising capital? More than you would think. Both are contests decided long before kickoff and won by preparation, discipline and the composure to adapt when the moment demands it. In this article, I break down capital raising through the lens of the tournament: diligence as the group stage, negotiation as the knockout rounds, and structuring as the tactics board. A timely (and hopefully fun) read as Spain and Argentina prepare for Sunday's final.