Post by Tennis Australia

Report: It’s no secret that Aussies love sport, and TikTok is proving to be an incredibly popular and important medium for all types of sports content. Sports content generates billions of video views on TikTok in Australia, reflecting a shift from watching sport to actively contributing to its ongoing narrative. “TikTok amplified the Australian Open to new audiences around the world. Working with creators and storytellers to extend the conversation beyond traditional broadcast has deepened engagement, drawn in new audiences, and contributed to record-breaking attendance,” said Brie Stewart, director of content, Tennis Australia. Are you following @ausopen on TikTok? https://lnkd.in/g3KmdHhb