Post by TELUS Digital

Today’s customer journey is more fragmented than ever, and an outdated approach to measurement is actively misleading the decisions that matter most. Someone discovers your brand on TikTok, sees your product on Instagram three days later, researches it on ChatGPT, compares options on Reddit and converts on your site. But your attribution is likely registering only a fraction of it. TELUS Digital SEO Strategist Daniel Fisher breaks down what it takes to close the attribution gap. Using the four S's framework (stream, scroll, search and shop), he shares an integration-and-documentation strategy that connects what's already in your stack to empower teams to stop guessing and start connecting SEO effort to revenue. Read the full article: https://lnkd.in/eBFMVEke