Post by TELUS Digital

A website replatform can quietly break everything you’ve built in Adobe Journey Optimizer (AJO). And nothing will alert you. Here’s what happens: • Field paths restructure • Data source references stop pointing where they should • Identity namespaces stop matching As our Digital Marketing Manager, Katie Sanchez, explains, AJO doesn't propagate any of this automatically, so a journey can pass a surface-level review and still fail the moment a real profile tries to move through it. Our article lays out our recommended checklist for replatforming. Read the full breakdown: https://lnkd.in/ekpRDCmr