Post by TELUS Digital

Name: When a customer calls your contact center, how much does your AI already know about why they’re call
Uploaded: 2026-04-23T14:51:53.350Z
Channel: TELUS Digital
Description: When a customer calls your contact center, how much does your AI already know about why they’re calling? 🤔 Orchestration is what makes that possible in CX AI, breaking down silos and connecting sys

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When a customer calls your contact center, how much does your AI already know about why they’re calling? 🤔 Orchestration is what makes that possible in CX AI, breaking down silos and connecting systems so AI can understand the complete customer context and drive resolution across channels. On “Questions for now,” Nuri Gocay, director of contact center platform architecture at Zendesk, and Abby Spahich, global vice president, digital CX solutions at TELUS Digital, explore what orchestration requires organizationally, how to build a business case for it and why resolution is the primary measure that reflects success. 🎧 Listen to the full episode: https://lnkd.in/e3E74Cih #CXAIOrchestration #CXAI #ZendeskRelate

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