Post by TELUS Digital

If 93% of marketers say AI is giving them more accurate customer insights, why do consumers report feeling significantly less seen? The disconnect stems from a data readiness problem, and it shows up before a single campaign goes live. Predictive churn scoring and personalization only produce reliable output when three things are true first: • Enough historical engagement in the right window • A clearly defined disengagement event • Profile attributes populated enough to segment against Our digital marketing expert, Eric Anders, breaks down the four questions worth answering before configuration starts. Get the full breakdown: https://lnkd.in/gi5E3K-h #LifecycleMarketing #AI