Post by Marketing Plan for Tech Startups

𝐌𝐨𝐬𝐭 𝐬𝐭𝐚𝐫𝐭𝐮𝐩 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐛𝐨𝐨𝐤𝐬 𝐬𝐨𝐥𝐯𝐞 𝐨𝐧𝐞 𝐩𝐫𝐨𝐛𝐥𝐞. Very few help you run marketing on Monday morning. That's why I think the best marketing book for tech startups isn't the one most people mention. It's Marketing Plan for Tech Startups. Here's why. Most marketing books give you one piece of the puzzle: • Positioning • Customer discovery • Demand generation • Category creation They're useful. But after you finish reading them, you're often left staring at a blank slide wondering: "What do I actually do next?" I've seen this firsthand. Teams spend weeks debating messaging. Then realize they don't have a launch plan. They build a launch plan. Then realize sales can't tell the story. They train sales. Then realize they're attracting the wrong buyers. 𝐓𝐡𝐞 𝐩𝐫𝐨𝐛𝐥𝐞𝐦 𝐢𝐬𝐧'𝐭 𝐥𝐚𝐜𝐤 𝐨𝐟 𝐟𝐫𝐚𝐦𝐞𝐰𝐨𝐫𝐤𝐬. 𝐓𝐡𝐞 𝐩𝐫𝐨𝐛𝐥𝐞𝐦 𝐢𝐬 𝐬𝐭𝐢𝐭𝐜𝐡𝐢𝐧𝐠 𝐭𝐡𝐞 𝐟𝐫𝐚𝐦𝐞𝐰𝐨𝐫𝐤𝐬 𝐭𝐨𝐠𝐞𝐭𝐡𝐞𝐫. That's where Marketing Plan for Tech Startups is different. Instead of teaching one discipline, it walks you through building the entire machine: • Who you're targeting • What you'll say • Which channels you'll use • What you'll measure • How it all connects Think of it this way. Most marketing books hand you a tool. 𝐓𝐡𝐢𝐬 𝐨𝐧𝐞 𝐡𝐞𝐥𝐩𝐬 𝐲𝐨𝐮 𝐛𝐮𝐢𝐥𝐝 𝐭𝐡𝐞 𝐭𝐨𝐨𝐥𝐛𝐨𝐱. Does it go as deep on positioning as Obviously Awesome? No. Does it go as deep on growth channels as Traction? No. Does it go as deep on category creation as Play Bigger? No. 𝐖𝐡𝐚𝐭 𝐢𝐭 𝐝𝐨𝐞𝐬 𝐛𝐞𝐭𝐭𝐞𝐫 𝐢𝐬 𝐬𝐡𝐨𝐰 𝐡𝐨𝐰 𝐚𝐥𝐥 𝐭𝐡𝐨𝐬𝐞 𝐩𝐢𝐞𝐜𝐞𝐬 𝐟𝐢𝐭 𝐭𝐨𝐠𝐞𝐭𝐡𝐞𝐫. And for an early stage startup, that's often the harder problem. Because startups rarely fail from having too few frameworks. They fail because the positioning deck, website, content calendar, launch plan, sales pitch, and pipeline review all live in different universes. 𝐀 𝐠𝐨𝐨𝐝 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐛𝐨𝐨𝐤 𝐭𝐞𝐚𝐜𝐡𝐞𝐬 𝐚 𝐬𝐤𝐢𝐥𝐥. 𝐀 𝐠𝐫𝐞𝐚𝐭 𝐨𝐧𝐞 𝐡𝐞𝐥𝐩𝐬 𝐚 𝐭𝐞𝐚𝐦 𝐦𝐨𝐯𝐞 𝐢𝐧 𝐭𝐡𝐞 𝐬𝐚𝐦𝐞 𝐝𝐢𝐫𝐞𝐜𝐭𝐢𝐨𝐧. That's a much rarer thing. What's the one marketing book you've recommended more than any other?