Post by Technische Hochschule Ingolstadt

𝗗𝗲𝘀𝗶𝗴𝗻 𝗧𝗵𝗶𝗻𝗸𝗶𝗻𝗴 𝗶𝘀 𝗻𝗼𝘁 𝗷𝘂𝘀𝘁 𝗮 𝗺𝗲𝘁𝗵𝗼𝗱 – 𝗶𝘁 𝗶𝘀 𝘁𝗵𝗲 𝗲𝗻𝗴𝗶𝗻𝗲 𝘁𝗵𝗮𝘁 𝘁𝘂𝗿𝗻𝘀 𝗶𝗱𝗲𝗮𝘀 𝗶𝗻𝘁𝗼 𝗿𝗲𝗮𝗹 𝗶𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻. 🚀 That was exactly the focus in the Global Foresight and Technology Management (GFTM) Master's program at the Technische Hochschule Ingolstadt, in the course 𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗠𝗲𝘁𝗵𝗼𝗱𝘀 taught by Prof. Alexander Schönmann from the Bavarian Foresight-Institute. This time, the spotlight was not on theory alone, but above all on one thing: 𝗽𝘂𝗿𝗲 𝗽𝗿𝗮𝗰𝘁𝗶𝗰𝗮𝗹 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲. 🙌 With Jasmin Krug from port F | Feddersen Group, our students had the opportunity to dive into real-world innovation practice. After an inspiring introduction to the company and its activities in the fields of Trade, Plastics, and Expertise, they gained valuable insights into key questions of innovation management: 🔍 How does 𝘁𝗿𝗲𝗻𝗱 𝗿𝗲𝘀𝗲𝗮𝗿𝗰𝗵 work in the context of innovation management? 🤝 How is 𝗼𝗽𝗲𝗻 𝗶𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻 practiced at port F? 🧠 What 𝘀𝗸𝗶𝗹𝗹𝘀 are needed today to manage innovation effectively? ⚡ And why do innovation units in companies sometimes fail — or even get shut down? These honest insights and the open discussion about challenges made the session especially valuable. The second part of the guest lecture then became highly interactive. The students worked with the 𝗱𝗲𝘀𝗶𝗴𝗻 𝘁𝗵𝗶𝗻𝗸𝗶𝗻𝗴 𝗽𝗿𝗼𝗰𝗲𝘀𝘀, conducted interviews, developed personas, and explored different topics from the retail sector in three groups. In the end, they pitched their business ideas with impressive creativity, structure, and a strong willingness to shape the future. What stood out most was the atmosphere in the room: highly motivated students working with curiosity, energy, and team spirit on their ideas — even under the time pressure that is naturally part of workshops. These are exactly the moments that show what future skills really mean: 𝘁𝗵𝗶𝗻𝗸𝗶𝗻𝗴 𝗼𝗽𝗲𝗻𝗹𝘆, 𝗱𝗲𝘃𝗲𝗹𝗼𝗽𝗶𝗻𝗴 𝗰𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗶𝘃𝗲𝗹𝘆, 𝗮𝗻𝗱 𝗲𝘅𝗽𝗲𝗿𝗶𝗺𝗲𝗻𝘁𝗶𝗻𝗴 𝗯𝗼𝗹𝗱𝗹𝘆. A heartfelt thank you to Jasmin Krug for the inspiring practical insights and to our GFTM students for their committed, creative, and active participation. It is always inspiring to see how, through intensive exchange and diverse perspectives, 𝘀𝘁𝗿𝗼𝗻𝗴 𝗶𝗱𝗲𝗮𝘀 𝗳𝗼𝗿 𝘁𝗵𝗲 𝗳𝘂𝘁𝘂𝗿𝗲 can emerge in such a short time. #Foresight #DesignThinking #Innovation #THIngolstadt #Students