Post by You First | Gersh

Bringing stories to life beyond the pitch At You First, we are proud to have led the development and execution of the launch of Luis de la Fuente’s autobiography, “La vida se entrena cada día.” Presented in Madrid, the book reflects the journey, values and leadership philosophy of the current Spain national team head coach, from his early days in football to leading the team to major international success. Our team worked closely throughout the project to shape and deliver a platform that goes beyond sport performance, translating a career built on commitment, teamwork and continuous improvement into a compelling narrative. Congratulations to Luis de la Fuente and to everyone involved in the project for bringing to life a story that highlights such meaningful and inspiring values. Álvaro Montero Diego Ballesta Enrique Martín González Pablo Garcia Sampedro #TeamYouFirst