Post by Sidebar

What if your website's most important visitor isn't a human- it's an LLM? That was the premise of our latest Sidebar session with Ruchi Soparkar, founder of Kachi.ai and a 20-year marketing leader across PayPal, JP Morgan, GE, the World Bank, and WooCommerce. Her topic: Answer Engine Optimization (AEO)- why the websites that win in the AI era are the ones teaching ChatGPT, Claude, and Gemini directly. A few takeaways worth the replay: • Buyer journeys increasingly start in LLMs, not Google - so "traffic" is no longer the only scoreboard. • Prompt-checking tools tell you what AI says about you; your own website is the lever you actually control. • A simple framework to act on: Access → Comprehension → Influence. • Real results: one client grew total traffic ~13x by optimizing for AI search first. Her closing challenge to every leader: don't let LLMs learn about your brand from everyone except you. 🎥 Watch the full replay on our YouTube channel: https://lnkd.in/gm-2eKJ5 Grateful to Ruchi for sharing so openly — generosity and growth in action. 💙