Post by TeamPeople

We’re proud to be recognised as one of the organisations participating in the Every Brief Counts initiative from Ad Net Zero. As part of this industry-wide programme, TeamPeople is joining leading brands, agencies and media organisations committed to embedding more sustainable behaviours into the creative process and the stories we tell. The newly launched Every Brief Counts toolkit provides practical, science-backed guidance to help creative teams incorporate sustainability in ways that are engaging, responsible and effective. With research showing that advertising featuring sustainable behaviours can drive stronger effectiveness and engagement, this is an important step forward for our industry. Thank you to Ad Net Zero and all the partners involved in developing this valuable resource. We’re excited to continue supporting more sustainable storytelling and helping drive positive change through content and media. Find out more: https://lnkd.in/dyFMZ6Ap #EveryBriefCounts #AdNetZero #Sustainability #SustainableStorytelling #MediaIndustry #ContentProduction #TeamPeople