Post by Teads

Today at The Bridge, good news traveled fast, great creative traveled further, and the conversations carried both across #CannesLions. Our CEO, David Kostman, joined Christoph Eck-Schmidt of Axel Springer, David Sable of Stagwell, Sven Hagemeier of The Trade Desk, and Kelsey Sutton of Morning Brew to examine the growing power of trusted journalism in an AI-driven world. The conversation then moved from the value of premium environments to the ideas designed to thrive within them. Claudia Schneider of The HEINEKEN Company, Dorothée G. of IKEA, Gordana Buccisano of Reckitt, and our Creative Strategy Director, Sophie E., served as jurors for the Teads Creative Awards Grand Prix, celebrating standout work across display, video, CTV, and Atelier before an aperitif brought the community together. Throughout the day, The Bridge created space for industry leaders to exchange perspectives, build connections, and turn good conversations into ideas that travel well beyond Cannes.