Post by Teads

Day 2 at #CannesLions connected two sides of progress: how brands grow, and how people lead. Our work with dentsu came to life across the Croisette. Les Binet, author of The Long and the Short of it, Karen Owen of Kraft Heinz, Mike Follett of Lumen Research, Anna Campbell, of Carat, and Marc Zander of Teads reframed attention as a long-term growth driver, while the Teads takeover at the dentsu beach gave that conversation an all-day home for meetings, ideas, and new connections. The day also put women’s leadership firmly at the center. With She Runs It, Lynn Branigan moderated a panel of dynamic duos, where Mollie Spilman of Teads and Jeremy Helfand of Amazon, Lauren Hanrahan of Zenith and Jonathan Mildenhall of Rocket, Anika Kaulius of Salesforce and Justin Claassen of iProspect, Christine Cotter of 360i/dentsu and Phil Gaughran of Dentsu Creative came together to explore the partnerships, trust, and allyship behind stronger leaders. With BABL, Mollie Spilman and Dani Cushion of Teads, Alison Morris, CPA and Brian Norris of The E.W. Scripps Company, Tamara Alesi of Mediaplus Group, and Yael Prough of IGN Entertainment took that conversation further, showing why empowering more women to lead is not just a cultural priority, but a business advantage. One day, two powerful themes, and plenty to carry forward to day 3!