Post by Teads

2026 is shaping up to be a defining year for #sports, with major moments creating waves of attention across the calendar. From global tournaments to championship finales, these moments don’t exist in isolation. They build on each other, creating continuous opportunities for brands to connect with audiences across screens. The real advantage comes from understanding how to show up consistently across the year, not just in a single moment. Watch Dani Cushion’s IAB #NewFronts session on-demand to explore how brands can activate sports moments in 2026: https://lnkd.in/de2tJQ7n Explore the full research behind these insights: https://lnkd.in/dceFfnQS