Post by TDCX

Most FinTech companies can tell you exactly what it costs to acquire a customer. Far fewer can tell you what it costs to lose one. 🔍⚠️ The reason is rarely visible at sign-up. Onboarding is faster, the Know Your Customer (KYC) journey is sharper, and apps feel intuitive. The real test comes after, in a failed payment, a fraud dispute, or an unclear account hold. With alternatives a few taps away, those moments decide whether customers stay or move their money. Matt Scholes, Global Client Solutions Director, FinTech and BFSI at TDCX, makes the case that the next phase of FinTech growth will be won by treating Customer Lifetime Value (CLV) as an operating discipline: https://lnkd.in/eagszuz5 #CX #AI #FinTech #EnableTheFuture